Solution Partners’ approach to concept testing and new product research is always grounded in a solid understanding of the business, the goals and objectives for the new idea, and the information needs inherent in the idea’s particular stage of development. Services offered include:
- Market assessment & opportunity identification
- Concept/positioning screening – A standard protocol is used to obtain key metrics for a large number of alternatives. Outcomes include a prioritized list of concepts along with diagnostics for each.
- Concept/positioning testing – A full profile of performance metrics and diagnostics is gathered
|“Thoughtful, professional, customer-focused, results-oriented … I had the pleasure to partner with SP and our CI group at Walmart on a comprehensive research project. The team provided key insights that created the foundation for the set of high impact recommendations we presented to the company's senior leadership.”|
Eduardo Galindo Sr.
To learn more, please contact:
Blair Peters, Senior Partner
Judy Peters,Senior Partner