Sherri specializes in designing and analyzing complex qualitative efforts. She also has significant experience in designing new market research services and market research curriculum development and training.
Sherri has held senior leadership positions at several research firms - Elrick &Lavidge, CMI and MARC and worked in syndicated research at Quaker Oats.
B.A. in psychology from SUNY and an MBA in marketing and quantitative methods from Kellogg
Personal interests include hiking, bicycling, reading and music.