BACKGROUND
& OBJECTIVES
Major Consumer Durables Company
GOAL: update category knowledge and drive feature development, innovation, pricing and business strategy
OBJECTIVES: understand category dynamics and perceptions/performance of the different product offerings and major brands
METHODOLOGY
Online survey
Information collected: category usage, importance attributes, pain points, competitive brand profiles, and purchasing dynamics – past, current and future
Discrete choice exercise including pricing, brand and current or potential features.
Identification/classification of early adopters and category enthusiasts
Learn More
To learn more, please contact:
Blair Peters, Senior Partner
blair.peters@solutionpartners.com
336-255-3077
RECOMMENDATIONS
& RESULTS
Developed strategies and innovation ideas for feature development, pricing and communication
Identified attractive cross-selling opportunities across company’s product portfolio
Developed targeting strategy focusing on frequent category purchasers, early adopters and category enthusiasts
Identified opportunities based on category usage and product migration patterns
Prioritized product improvements based on pain points
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