BACKGROUND & OBJECTIVES
Major Publisher of Educational Materials
OBJECTIVES: develop and prioritize best new book ideas based on teacher feedback
GOAL: build a proprietary concept testing system to screen early ideas followed by final concept confirmation testing before market launch.
METHODOLOGY
Online concept screen of early stage ideas to select “winners” for further development
Final concept test of “fleshed-out” book concepts
Developed/used a full set of evaluative and diagnostic measures
Creation of normative database of all tested concepts
Coded concepts to identify concept trends and opportunity areas
Learn More
To learn more, please contact:
Blair Peters, Senior Partner
blair.peters@solutionpartners.com
336-255-3077
RECOMMENDATIONS
& RESULTS
Developed a concept testing system that is being used to drive and prioritize all new book introductions
The research system timeline was aligned with the overall book planning process
Used research results as sales support in trade presentations – served to effectively differentiate company from competitors
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