BACKGROUND & OBJECTIVES
Major Global Retailer
GOAL: Revise national rollout plan
OBJECTIVES: explore viability of developing urban locations, determine why new store format (half the standard footprint for this retailer) was underperforming in test markets, and provide strategic and tactical direction to maximize success of rollout
METHODOLOGY
Three-step research design – the same respondents participated in all three phases:
- Online concept evaluation
- Store visit to existing test store prototype
- Online survey conducted after store visit
Sample drawn from within the targeted urban metro area
Final report integrated learnings from other related studies (shop-alongs, satisfaction, elapsed users, source of volume, geo-demographics)
Learn More
To learn more, please contact:
Blair Peters, Senior Partner
blair.peters@solutionpartners.com
336-255-3077
RECOMMENDATIONS
& RESULTS
Concept viable but required strategic marketing and operational changes to be successful
Recommended future store locations be targeted to higher density areas
Recommended major positioning change (similar positioning later adopted by key competitor)
Identified assortment and several major department weaknesses
Recommendations were endorsed by client and relied upon to revise store concept which was subsequently rolled out nationally
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