BACKGROUND
& OBJECTIVES
Cooking Oil Manufacturer
Premium brand experiencing major share declines
Needed major restaging
Synthesis was the first step in the restaging process
METHODOLOGY
Client asked for analysis based on business drivers
Integrated 14 previously conducted studies representing well over $1 million
Merged consumer and trade information
Learn More
To learn more, please contact:
Blair Peters, Senior Partner
blair.peters@solutionpartners.com
336-255-3077
RECOMMENDATIONS
& RESULTS
Reformulate brand using healthier oil ingredient
Reposition to revitalize brand and address perceptual weaknesses versus major competitor
Identified key target (premium brand switchers)
Increase ad support and implement trial generating promotional program
Recommendations integrated in brand restaging plan approved by senior executives
Restage was successful – major volume, share and profit gains
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