Concept Testing and New Product Development

electric_box_conceptSolution Partners’ approach to concept testing and new product research is always grounded in a solid understanding of the business, the goals and objectives for the new idea, and the information needs inherent in the idea’s particular stage of development.  Services offered include:

    • Market assessment & opportunity identification
    • Concept/positioning screening – A standard protocol is used to obtain key metrics for a large number of alternatives. Outcomes include a prioritized list of concepts along with diagnostics for each.
    • Concept/positioning testing – A full profile of performance metrics and diagnostics is gathered


Case Studies



“Thoughtful, professional, customer-focused, results-oriented … I had the pleasure to partner with SP and our CI group at Walmart on a comprehensive research project. The team provided key insights that created the foundation for the set of high impact recommendations we presented to the company's senior leadership.”

Eduardo Galindo Sr.
Director Structural Transformation

Learn More

To learn more, please contact:

Blair Peters, Senior Partner 

Judy Peters,Senior Partner